You INC. – personal branding

am a strong believer in YOU INC.
I advise my candidates based on that far reaching philosophy, psychology and business strategy. With that in mind, many of my candidates, my customers, ask me how to do a job search.

Here is a start:
You are running a business. Your product/service is “You”. ( no surprise)
Your “inner-boss” asks you for a go to market strategy. What do you tell her/him??

First, tell nothing. Write it down. ( say about 3 full pages)

Second, build your table of contents to be completed.

Third, remember this is always a work in progress, affected by the daily operations and tactics you perform/execute.

Fourth, start completing the TOC and start learning. This is a full time job in itself.

Here is a first cut to chew on-
Strawman Table of Contents ( please share with me & others, additions, changes, ideas….)

Define your personal Vision/Mission
Define your personal expectations of a new role
Define your role criteria : for example
Skills & Competencies you want to apply, you enjoy applying
Do a SWOT analysis on you, your skills,
how do you compete?
what are your weaknesses, do you want/need to improve them
what are your strengths, how do you know ? how do you do you want/need to improve them, use more of them
Who are your target customers? What do they need?
So, How do you “sell” to those customers? via what marketing channels? with what unique selling proposition
Set times and deliverables to make the “sell” happen..

This should start the wheels turning! Thoughts…..


Good Leadership is found within

One characteristic of successful people is consistent emotional staying power.
They are able to maintain focus with less effort and have more positive effect than many. Frequently we say, at least to ourselves, I want some of that! So, what is “that”??

I suggest, whether you are an organizational leader, servant, follower or new role seeker, that an answer lies in the strength of your inner desire. Not your intellectual rationalizing self, that knows all, but the desire that sits in your gut.

Motivation is a driving force. It encourages discipline, focus, and drive. Motivation is a desire (in your gut, not your head) with the expectation that it will be accomplished. Desire is fueled by a burning passion, a passion you must daily see, feel, smell, touch, even hear. Successful people learn to recognize and enjoy this passion, funneling it to meet specific objectives.

And it is this passion, and the positive strong self it supports, that creates the aura and the reality of success.

“a man’s reach must exceed his grasp, oe’r what’s a heaven for”